Posts Tagged ‘communication’

Will McWhinney: About Grammars of Engagement

Saturday, December 19th, 2009

This is a version of chapter Eight out of the never published book Grammers of Engagement of Will McWhinny. Will spend more that 10 years to write a new book that contained everything he learnt after writing Path of Change (1997).

Will worked with many people to test his texts and I was one of them. Will died before he could finish his book.

Will gave his versions to me to comment. I am sure Will has adapted this chapter later but I think it is still a very interesting document to read. I really don’t know if I am allowed to do this. I am afraid the whole book will never be published so I take the risk.

“There is only the dance”
T.S. Elliot

An idea, image, or model that has been configured and prepared for enunciation appears as a line of argument, questioning, or entreaty. My question is now, how do we use this enunciation to engage with others to achieve understanding, response, or compassion? The simplistic answer is to get them to be like us, to render both us and them more equally informed and caring. We do this by coupling.

We induce neural paths in the minds of others (or equally in data paths in other systems) that are linked into similar networks of idea. We do it by mounting our propositions in step with the others’ routines and by knowing when the other has completed a cycle of embodiment and is ready for the next cycle of muscle firings.

We learn of their accomplishment when we get a response, “yes, I get what you are saying.” But more accurately, when we hear “I have established enunciating loops that seem to match those that generated your message.” This chapter is about the processes of coupling and the encompassing system that can attain such results. It is about how we get others to be more like us and who ‘we’ become when that similarity is achieved.

In the prior chapters, I articulated the role of coupling in communication and the elements of an enunciation that configure a simple image or model into a grammatical flow of words or symbols. Here I am concerned with the engagement with other systems, with designing enunciations that couple a specific target audience, and with mechanisms to reflectively adjust and augment responses to the audience as a conversation evolves. And when these concerns have surfaced, I find I am back to reflecting on the system that has emerged. I am looking for the meta-language with which we explore the engagements that separate us from the silence we left in the Garden of Eden.

Communication has the overt purpose of transferring information, but its over-all effect is paradoxical. The primary effect is to unite us, at least in understanding if not in compassion. It also has a second effect, making the meta-system of which we are a part more discriminating, more constrained in our expectations, and thus different from the unincorporated environment. Every act of engagement increases the complexity of the meta-system and in doing so increases its ability to engage with others.

It is as though humanity’s task is to incorporate the universe within our meta-system and to internalize all its differentiations, thereby collecting its fragmentation back into a oneness fully aware of what we bring back to Eden. We go about this task by increasing our differentiation to develop the requisite internal variety to match that of the Oneness we would approach. As is often the case we search for variety while reaching for unity and search for oneness while enriching the variety of our worlds. Coupling is the vehicle with which we maintain rhythm and create meaning. It forms the dual with the linear conduit model of communication and an alternative construction to the grammatical development described in the prior chapter.


All communication arises through coupling. All communications are dances that coordinate the rhythmic processes shared among the engaging systems. “Communication is not a transmission of information, but rather a coordination of behavior among living organisms through mutual structural coupling.” Coupling, the instrument of coordination, is established by the physics of exchange and by traditions that associate both human relations and communications with music: harmony, rhythm, tone and tune.

In the 1960’s, William Condon of Boston University School of Medicine pioneered the empirical study of communication as coupling. In the microanalysis of a few seconds of film he was astonished to find how the voice and bodily movements of speaker and listener were coordinated within intervals as short as 20 milliseconds. Condon introduced the term entrainment to describe the coupled behavior. He noted that:

Communication is thus like a dance, with everyone engaged in intricate and shared movements across many subtle dimensions, yet all strangely oblivious that they are doing so.

The phenomenon of entrainment in both subtle and obvious forms is widely recognized. One needs to go beyond its observation to explicate how the coupling is achieved.

Awareness of the other

Coupling begins with getting the attention of other organisms, or more accurately, with distracting the organisms from other engagements so they are able to discern and respond to this engagement. This task I label gaining awareness. Second, by the rhythm of the exchange has be enunciated in a way that the participants can join in the coming and going of exchanges following the pace set by the parties forming and returning messages. And third, the pace itself is enhanced and comes to be preferred by including features in a message that enable the involved systems to anticipate the messages. Later in the chapter I discuss redundancy, attribution, and chaining of ideas. These processes operate in the middle ground between silence and where coordination among participants enables them to notice and incorporate novelty.

That we can communicate with other beings comes from the presumption we are very much like those others, that their receiving apparatus is much like our sending apparatus. We receive actively, by initiating a neuromuscular sequence that mirrors the incoming message, but then inhibit its vocalization. It is a proxied movement, an echo that we comprehend by generating the actions that we would have taken to express the received communication.

The reinforcing behavior is made apparent on listening to a Japanese speaker responding to my request with a nod that I might interpret as indicating agreement. Rather, he is saying, “Yes, I have configured your message in my cognitive system.” “Yes,” simply indicates he shares an enunciation. Awareness of the other is the echo-within of ideas and images evoked. It is not the passive impression of a message on a tabula rasa, the blank slate on which the sensed world is inscribed in the way the philosophers Thomas Aquinas and John Locke envisioned. The echoing sequence is never a perfect copy. In the difference we establish the identity of ourselves and the existence of the other.

All engagements proceed by coupling, but the coupling vehicle is not always successful. Some are too slight, some too powerful, and some just right, allowing an acceptance and response to an enunciation. A coupling that is just right joins systems that link them into an encompassing system of focus and constraints that mutually inform. Much communication is not ‘just right.‘ I begin with those non-coupling conditions.

Too small—Perturbations

A recipient system may sense a slight perturbation as we would feel from the warmth of a fire or the brush of a stranger passing on a crowded street. The perturbation incites a dance at an energy level below that which can capture attention. It does not entrain the chemistry of a cell or establish a memory trace. It may ‘bend’ some neural loops but does not disturb their structures or alert a neighbor. Such minor perturbations are dissipated leaving the system to return to the undisturbed state.

They fail to produce what Maturana and Varela define as structural coupling—their impact on the autopoietic organization of the recipient system is seemingly negligible. We cannot say that these ‘too small’ perturbations have a zero effect for there are couplings beyond the range of human sensitivities that may eventually change the involved systems; the spectrum of potential couplings is vast beyond our comprehension.

Every message induces myriad whorls entraining myriad elements of the complex living structures. Every entrained element of a message adds complexity to the receiving system—wider connections, a broader coupling among neuro-motor loops, and more capacity to respond to the environment.

Too Large—Overloads

Highly energetic perturbations overload a system, tearing apart the autocatalytic loops that hold its definition. Too much energy bifurcates the stable basins of a system’s memory and ultimately violates its autopoietic identity. The overly energetic perturbations leave open non-reflecting fragments of nodes: neurons, bits of stories, and social customs. These fragmented networks are no longer able to hold meanings or link to memory traces.

Short of total destruction, strong perturbation will wipe out the fine structure of a receiving system, leaving it only able to operate in those sequences enforced by the invasive perturbation. To protect the networks of connections, electrical and mechanical systems have features to handle ‘over-modulation.’

With appropriate design, they digitize signals to compress the spectrum, thereby allows the message to be accepted. Human systems have a variety of means to block or censor invasive signals that violate our senses and psyches. Some at the physiological level block the energy that carries the messages; others receive, understand and reject the overwhelming impact. Blocking and the use of censorship disconnects us from the environment and preempts the discrimination they would our systems had more capacity.

Just right—Entrainment

‘Just right’ communication work because it allows systems to exchange energy, thus information, through entrainment. They dance to a just right message. The communication follows from exchanges that take place as the systems draw each other toward a common resonant mode. Systems communicate in the process of being more similar, approaching a harmonious state at least in the domain of the communication. Entrainment stops short of perfect harmony. With perfect harmony there is no exchange. ‘Just right’ is becoming close to harmonizing.

The process of coming close to harmonizing is visible in an old example. Automobiles and farm machinery once had clutches. These clutches consisted of two plates, one attached to the driver motor, the other attached to the wheels, thrasher, or rotary saw. When the operator ‘let in the clutch’ the two plates moved flat up against each other. As the clutch ‘comes in,’ the driver plate begins to transfer energy to the follower plate getting thus it to turn.

At first, the clutch slips and most of the power goes to grabbing, which produces heat. Increasingly the driving plate turns the follower. With full ‘letting in,’ the two turn together. There is no more heating; they form a unit with no further visible communications. The coupling established at the molecular level joins the material of the driver and follower plates in transmitting power to the wheels and cutting blades. This clutching sequence is a model of entrainment.

We can recognize similar entrainment sequences in many other situations: a spoon stirring batter in a bowl, cellular protein molecules latching onto antibodies, two persons entering into conversation, and 100,000 people being captured by Marion Anderson singing God Bless America at the Lincoln Memorial. Viewed as a physical process, each situation exemplifies a tuning of electromagnetic circuits to one another. Plates, proteins, people, and cell telephones that engage in ‘just right’ transfers of energy between the systems.

First, one system is the driver and then the other responses, establishing an exchange among neighbors as they ‘clutch.’ In living systems the dance evokes memory traces, establishes new couplings, and forms new basins of dynamic equilibrium. Approaching entrainments produces learnings, reinforces existing organizations, and establishes new channels of communication that are self -sustaining. Entrainment is a reflective process; it couples, but it also communicates what is different between the involved elements.

In entraining, each system becomes aware of the other in a rhythmic exchange of energy as they pull each other toward synchrony. It is safe to say that living things feel the pull into a larger orbit of the exchanging set. In the movement toward resonance the pull, thus the feeling and energy exchange grow and achieve a peak near full harmony. There, the merging parties experience the maximum exchange of affect. If a situation permits the elements to synchronize even further, the sense of exchange decreases.

The slipping clutch produces heat of exchange; when the clutch is locked it runs cool and no energy is dissipated. Similarly, two people walking out of step disturb each other, calling for attention. When they come to walk in unison their consciousness of each other’s walking disappears. When there is total harmony, there is no pull. When there is synchrony, systems dance in silence. It is in the approach to harmony that systems listen to each other and attend to their relations.

The dance of entrainment never produces perfect harmony. On the way to a stable harmony, interacting systems produce sub-harmonics, supra-harmonics, and varieties of non-linear ‘transients.’ Hums, whistles, and squeals arise as long as there is any dissonance and energy in the conjunction. Every conjunction reverberates over a spectrum of coupled sub-systems, calling up faint memories, reinforcing associations, and preparing possible responses.

Some elements of a communication slip into a system before there is conscious acceptance; our minds organize the grammatical structure of a message before in order that we will understand what has been said to us. Some may take months or years before they have reverberated across a cultural plain and broached a person or community’s consciousness; histories tell us what we could not see at the time of the events. Messages at the extremes that do not enter consciousness on their receipt may accumulate their impact to eventually dominate the involved systems; little anxieties and grand cultural myths form webs that constrain our lives. Our origins are ever present as Jean Gebser reminds with his book title (1985).

Acceptance and Inhibition

Action is the way of life. Movement, actual or proxied, is all that living things can do. The particular power of developed living things is the ability to generate and organize a variety of action sequences. That power is one definition of intelligence. The genius of the human species is not just generating meaningful sequences but managing them. We have developed the mechanisms for generating and growing sequences by accepting messages from the environment.

We have also learned how to not accept new or modified sequences by inhibiting their growth and expression. The choice to accept or reject is first built into our physiology that limits our sensory inputs to the classes I identified above as ‘just right.’ Within the acceptable range, messages initiate couplings that reverberate throughout the receiving system. On engagement with its environment, every biological or organizational system, experiences a cascade of dances that initiate responsive neuromuscular sequences. This effluence has to be managed to produce responses and create new neural paths.

Some messages receive immediate attention as triggers for muscular attention. These are accepted as the ‘stimulus that get a response.’ They produce immediate the firings of muscular sequences such as those that pulls the finger from the fire or rebalances a falling body. Such are the visible responses, but as with a struck bell, stimulus/response messages also reverberate across the system, releasing adrenaline, evoking memories of prior emergency responses, intruding in a hundred ways into the system’s organization. The example is physiological but the reader can appropriately extend it to the phenomena of social organizations.

Most exchanges penetrate beyond the reflex response. More often, they engage with the sensory cortex and fan out into the neuromuscular organs. Through coupling, messages set off reverberations in stored action sequences and confront the remembered sequences with novelty. Acceptance is like chiming; one message produces innumerable couplings and innumerable that compete for attention.

The breadth of the reception is a function of the richness of the receiving system: not everyone catches a double entendre or an in-joke told at a cocktail party, or does everyone have sufficient plasticity to modify existing sequences to learn. The acceptance process parallels the generation of utterances. Sounds evoke the sequences that would generate syllables; syllable sequences are combined to form word sequences; and words are formed into grammatical statements to be presented to the conscious mind. These are all proxied sequences that would become utterances; that is, the muscular sequences would be released if they were not inhibited.

Responses to the environment generate self-stimulating reverberations that tend to reinforce the entire cascade of couplings. Reinforcing habits of action and memories is functional for the organism, up to a point, but too much is destructive. Reinforcing can produce reverberations, that is, oscillations that come to dominant the neural system. Crick and Kock noted that without inhibition a system “would be thrown into uncontrolled oscillation, as in epilepsy,” to which Cotterill adds, “making every transaction with the environment a hazardous one. But even when effectively distributed reinforcement can be destructive, for it eventually overloads the system’s capacity and decreases the plasticity of the neuromuscular network. If the environmental response is allowed to cascade unrestrained throughout a biological organism it eventually closes off capacity to further adapt, that is, learn.

The overload condition is visible in many living species such as the giant pandas that can feed only on a particular species of bamboo. Coupling and the runaway responses to simulation occur in autocatalytic systems everywhere in nature. In most living forms, propagations are control by competition for resources. However, animals have made a radical improvement in performance by internalizing the choices of what is to be inhibited. Early in the evolutionary path, animals developed ingenious devices that inhibit the runaway processes. It is a choice rather than an imposition. Making the choices about what is not be to retained gives animals the ability to perpetually learn and diversify.

Inhibition is the neuromuscular process that blocks either overt expression or propagation of messages through the organization. It works first at a cellular level by inhibiting the firing of synapses. It also operates at higher levels by consciously stopping muscular firings that that had been identified for execution. Inhibition serves a number of functions by its ability to block synaptic activity:

  • Gating. In neurons, inhibitory synapses corral the flow of messages. In combination with the excitatory synapses, they route acceptance through a network, closing ‘gates’ to direct a firing sequence along a path. Gating is a logic function which sums excitatory (positive) and inhibitory (negative) signals to allow signals to flow along neural paths.
  • Coordination of movements. Working at a higher level, inhibition contributes to the rhythm of movements, by periodically inhibiting neuromuscular sequences. For example, as an infant learns to crawl, it inhibits muscle firings that activate the left arm and right leg, thus providing the base for the right arm and left leg to move forward. A moment later, the converse inhibition continues the forward movement; the right arm and left leg are now inhibited, freeing the other pair to move. Inhibition establishes the rhythm of movement that we see displayed as a centipede manages the flow its many legs or a drummer keeps his beat.
  • Blocking dysfunctional responses. Inhibition is expressed by blocking sequences that carry signals. It stops motions judged to be harmful to an organism, such as a loss of balance, eating noxious substances or using socially incorrect language. It can be used consciously to stop habitual behaviors that become viewed as damaging. And, in the context of communication, to prevent noxious messages from entering our consciousness—“see no evil,….”
  • Learning. Learning is a natural result of the reinforcing reverberations that flow through neural and organizational systems. Without inhibition reverberation will clog the limited systems. In simple organisms, the memory is filled and the system becomes unresponsive to fresh information. With limits on its resources, the nervous system would drive itself into fixed routines. Part of mind’s work is to remove links between sequences to allow for alternatives, either for explicit learning or serendipital creativity. Without the ability to prevent efferent motor sequences from initiating, there would be no room to introduce new sequences, that is, listen to something not already established in one’s memory circuits. As silence is to communication, so inhibiting is to learning. Inhibition opens the door to novelty. As Cotterill suggests, while it may be that while humans lack ‘free will’ but the evidence supports their access to ‘free won’t.’ (1998)

In spite of its bad name, inhibition is critical to engagement in two major ways as described here. First, it enables coordinated rhythms of movement and second, it enables a system to make choices about how to use resources. Acceptance provides access to resources; inhibition provides the control that makes those resources useable. Both are required for there to be awareness of the other.

Music of the Spheres

Entrainment is a process in time. It takes time for a photon to bounce between electrons and for amino acids to couple into a protein; A it takes time to hear what the other person (the other system) is saying; it takes time for the hermeneutic circles to close on an international treaty. At every level of engagement, entrainment is a two-way process that sets up a rhythm of coming-and-going that sets up expectancies and readiness to respond. An enunciation proposes a pace of exchange directly by a choice of words, the urgency of their expression, or the request for response.

A response can follow in milli-seconds after an alert of danger to a loved one or follow weeks of rumination on an ethical issue. While the over-all rhythm of our engagements is bound by genetics and technology and evolves with the culture, every exchange establishes a natural rhythm for the particular participants. For atomic particles, the determinants are electromagnetic forces; for simple organisms, it is the biochemistry; but animals have attained the freedom to set the rhythms with conscious intentionality in shared music, conversation, and the imagined response of distant audiences sympathizing with our thoughts and emotions.

Pacing, a music, develops through a harmonizing across the spectrum of enunciations and responses. In human communication, rhythm orchestrates the voices, expressions, e.g., sentences, reception processes, rhythms of the body, demands for attention within and among the participants, and long waves of cultural accommodation across the whole set of conversants. A conversation is effective when the pacing of each element synchronizes with the others: all the phonemes of a word need to be completely expressed before a speaker begins to generate the next word. Interruptions in this flow produce stuttering, in speech or thought.

The breathing must enable a sentence to be phrased, expressed on a single breath or broken in relation to its grammatical structure. The listeners simultaneously construct the sentences in their own neuro-muscular structure, or pass them through an organization’s network to get acceptance, then in to prepare to receive the next enunciation. Conscious processing introduces delays in transmission, taking time to search and test, and readies the neuro-muscular systems for new receptions. Inhibiting a misinterpretation also takes time. If first interpretations are recognized as inappropriate, their flows must be inhibited so that new neuro-muscular proxy sequences can begin.

When the conversation introduces material novel to some of the participants, the pace must slow to allow for searching and testing for internal dialogues. These detours all take time. The design and conduct of engagements needs rhythms that accommodate these delays to allow sufficient time for participation and exploration.

The rhythms of discourse vary the ways in which ideas are enunciated. The participants have to be prepared join in the rhythm in order to interpret the enunciations. Shakespeare began many of his plays with ‘throw away’ dialogues to give his audiences time to settle into the mood of his drama, to begin to listen. That is one of the ways by which enunciations establish the pacing. I comment on three other methods that facilitate engagements: redundancy, bundling, and chaining.


Redundancy is introduced into communications to enhance the ability to anticipate and be prepared for what is coming—once we know a tune, we can anticipate its sequence from hearing the first few notes. We can sing ahead of the music, for we have constructed a rendition of it in neuromuscular sequences, in memory loops.

Once we have identified the song and begun singing along the rest of the performance is formally redundant, though their actual play reinforces the memory trace and maintains the coupling of source with the listener. Spoken and written languages contain highly redundant sounds, letters and words. In English, the letter ‘u’ almost always follows the letter ‘q,’ and the word [find example word] is almost always followed by [example].

Redundancy is essential to coupling. It allows the receiver to keep pace with the incoming message. In comprehending verbal communications, the ability to anticipate enables the receivers to rapidly reconfigure messages to their own mode of thinking. It is misleading to imagine that we ‘take in’ messages. Rather receivers create muscular sequences just as if they had spoken the words. The message, reformed into the unvoiced sequence is accepted with a caveat that it might be a misrepresentation.

If a mismatch is detected the proxied muscular sequence is inhibited and a search starts for a new hypothetical configuration. In general, we don’t need to even take in a whole message to understand it; a comparison process tests the hypothesis that what one generates is equivalent to what was received. If the message is full of novelty, one needs more time to integrate the words into a meaningful context.

Generating a phoneme as part of an expected stream may take 25 milliseconds, but searching for a correct one may take 250 milliseconds. All the forms of redundancy may combine to produce over-all expectancy in excess of 90% in English texts. High redundancy allows us to flow with the music or speech. We dance with the assumption of near perfect anticipation. We are entrained by songs and we finish our spouse’s sentences.

The use of redundancy aids coupling by regularizing the flow of absorption. With a highly redundant message, the senders can anticipate that after a given interval the audience will be with them. Most of the audience will generate an internal response that readies them for the next, highly redundant message. Their neuro-muscular sequences are reset to start when a signal indicates the next musical bar, poetic stanza, or semantic enunciation is flowing. And conversely, the speakers have reset their programs to generate proxies of the other’s response. The in-flow and out-flow of messages involves couplings in some regions of the spectrum of exchange.

At times the rhythm is obvious, and at other times, it is inaccessible and its audience is incapable of sponsoring a sympathetic answer. In earlier historic era much speech was explicitly rhythmic. Epic poems such as the Iliad relied on rhythm to aid the narrator’s memory and supported the audiences’ sense of belonging to the community of heroes that the tale immortalized. Now we use more subtle devices. Theater and cinema rely on the audiences’ recall of the beloved dialogue and comedy skits.

Authors fall back on familiar metaphors and representative examples. However, with development of distant media, printed materials, electronic transmissions and computer generated images, the immediacy of communication has diminished, weakening the rhythmic element, and forcing communications to rely on internal reconstruction of the messages carried by the media. Academic writers and lawyers seem to ignore their readers’ need for rhythm and flow, forcing us to reconstruct what ‘the author must mean,’ resorting to rewriting the material in our heads. The reconstructing efforts interfere with coupling.

The readers feel distanced from the author and unable to assess the agreement of their reconstruction with the original. It is not surprising that deconstructionists such as Derrida asserted that the meaning of a text is weakly associated with its author’s intent. Without direct coupling, conveyance of meaning depends even more heavily on redundancy in rhythm, word, and sense.

Attribution and bundling

All languages provide us with the ability to evoke in others complex ideas and events using simple labels. Every adjective and noun brings to the mutually informed participants descriptive qualities and bundles of elements and the verbs organize sequences of acts. Attribution characterize an entity by assigning it a quality, bundling packages elements into a whole, and grammatical sequencing gives meaning.

These tools of aggregation allow us to convey ideas quickly, to use shared understanding to identify differences. The technical vocabulary of a discipline gives participants a ‘short hand’ to speed their communication and these abstractions allow the conversation to get to a point quickly. Using high levels of attribution and bundling ideas under a few labels provides efficiencies in communication and rhythmic couplings that accompanies sharing an image, a piece of music, or an emotional experience.

The ability to hold highly attributed discourse is itself a bonding experience, coupling participants emotionally. Pervasive use of similar attribution schemes provides assurance of future coupling, of being in tune with one’s social and intellectual environment.

With far less packaging, being direct allow more intense discourse appropriate to exploring feelings, searching for ideas, resolving conflicts, coming to new meanings. For example, recalling a person’s conversations, eye contact and bodily stance, the responsiveness to our interventions, and indicating how different he is from some another person with whom we are familiar, produces a more involving engagement calling for a more relax pacing, perhaps a more intimate coupling than is produced by an incisive psychological classification or associating him with some famous personage. Each level of bundling and attribution requires a attention to matching the pace of an engagement, and the demands it places on each of the participants.

Sharing common levels of attribution and bundling contributes to coupling, in part by allowing the pace of the communication to suit each participant’s favored pace in dialogue. A dialogue constructed between people using significantly different levels of attribution is threatening to everyone, for it denies the use of their core rhythms. The anthropologist, Edward T. Hall writes of failures experienced by Caucasians trying to work with Hopi Indians as due to the different pacings of the two cultures.

They used different levels of attribution and different rules of bundling. Such a discordant dialogue between participants can be more frustrating and disorganizing than an attempt at conversation between speakers of different languages. When speakers are using a common language, their neuromuscular expectations of completion are disturbed by differing attributions. Communication is less stressful when the participants are fully aware that they using different languages because they accept the delays and stay in a search mode; they are jointly slowing their expected pace of exchange, coupled in their search for proper translations.


Chaining links ideas and words into meaningful expressions enabling appreciation of an enunciation by another system. A series of entrained loops produces a chain of understanding. A protein molecule is a chain of amino acids linked through their valences, branched and immensely long. Linking phonemes produces a vocal chain through neuro-muscular firing sequences. Chaining organizes muscle groups to produce actions—movements, vocalizations, or inhibitions. It produces the complex movements of the eye, of walking, of typing, of hitting a golf ball. Chaining configures words, phrases, sentences, complete works of music composition, poetry, essays, even an author or composer’s life work.

Different mechanisms for linking chains appear at each extension, all has their origins in trains of proxied muscle-group firings. Chains also define interpersonal exchanges that knit a culture together. We are aware of these chains in trivial and grand rituals. In North America, when passing a stranger on a quite street, one glances to acknowledge the person, saying “hi.” The response is the same, a glance and an even briefer“ ‘i.” Failure to complete such ritual sequences may leave both people distanced, even threatened by other. So rituals are held to be sacred, that is, convents for coupled behaviors committed to by members of a culture.

Chains execute or rehearse an action operating on the material strata of the neural network, but the process is better characterized as resonant contagions. And the image of a wildfire provides a more accurate metaphor than a flow of water or an electronic network. Once energized an idea, image, or metaphor can find linkages anywhere. Chains propagate harmonically. As in a wildfire in the brush, flying embers ignite fires far beyond the fire line. Some burst into flame immediately—are acted upon—others lay smoldering to flame up days later.

Fires erupt where there is no apparent connection; so resonance grabs, links to, distant memories. And resonance, like heat, ignites a contagion of linkages. Messages from cerebral cortex incite the chaining, but do not fuel it. They enchain neuromuscular sequences, some of which ‘fire’ immediately, producing bodily motion or speech; some are inhibited; and some remain as silent links to a future eruption.

Chaining significantly improves the pace and efficiency of entrainment, thus, of engagements. It allows a listener to move with the received enunciation, but more significantly, to anticipate and move into readiness for the next phoneme, musical note, logical step, or emotional expression. Surprises may provide enjoyment to a listener; but they also break the established harmony of a coupled dialogue. To allow an exchange of enunciations requires that each loop can more or less effortlessly lead to a sympathetic loop.

Music is explicitly organized to allow the listener to predict the next tone, its timing and timbre. The pleasure is derived from setting up an expectation that allows the listener to anticipate the coming music and enjoy occasions of surprise. Poetry supports anticipation of the flow, and even prose provides a rhythm to guide the chaining. Hall emphasizes the importance of completing the chaining cycles to our psychic as well as social functions in a presentation of Spitz’s work.

Spitz’s theory is that if human beings (or other animals) are put in the position of having to cope with the consequences of too many broken chains, they will compensate. The compensations will ultimately become so numerous as to block or prohibit normal behavior. The culmination of this process, he called, “derailment of dialogue,” a term that indicates not only words but actions as well. To such derailment, he attributes many of the ills of our overcrowded cities, including juvenile delinquency, sadistic teenage crimes, neuroses, and psychosis.

Chaining can refer to an established sequence and to a connected set of messages or movements that are linked by some physiological clue, a cognitive decision, or by an inhibition that allows a following sequence. That is, the chains can be fixed sequences or forked paths that are taken according to conditions. Two commonly used devices for building the links that create a text, a dialogue, or physical actions are metaphoric and casual chaining.

Metaphoric Chaining

Metaphoric chaining links by repeating the use of a relation. The rhythm arises in the predictability of a pattern of xRy being repeated—R being any relation, y the source, and x the target A pure example is the linkage that holds between octaves of the musical scale. Once the scale is known in one key the listener can easily transpose from one octave to another by enunciating any note within the target octave. The chaining is between octaves. Metaphoric chaining is explicit in poetry and often used in oratory.

The famous speech of Martin Luther King Jr. where he used the phrase, “I have a dream that one day….” leads us from one image to another. The use of examples itself is an example of metaphoric chaining. The example repeats or introduces an xRy that chains the relation with a general proposition, just as I have done here with the example of the musical scale. The metaphor can be a complex melody line in a musical composition, the epigram introducing a chapter, or a tale that sets up a psychological theory.

Chained metaphors give pace to an encounter by conveying ideas in packages, alternating between the assumed known metaphoric source and its targets and new couplings of complex ideas, gestalts, whole theories… The metaphoric route enhances the rhythm that connects participants in a conversation and links one content domain to a fresh one.

Metaphor chaining is a feature of coupled communication, contributing to the use of unity among participants. Causal chaining is a tool of rational discourse, contributing to information flows of conduit communication.

Causal Chaining

Causal chaining works by using consistent rules of a logic to generate next utterances. This logic implies or predicts something about the next idea or proposition. The logic could be deductive, preparing to link the listener to a second premise or a conclusion. It could be narrative, preparing the listener for a temporal sequence of related events. And it could be a conditional or a question, encouraging the listener to become active in setting the path of discourse. The different forms of causal chaining make use of different platforms of discourse and their distinct logics, reality bases, and contexts.

Causal chaining is facilitated when the enunciation indicates it is using a specific platform of discourse. The indicators of the platform are in the grammar used for the enunciation. An indicator such as mood informs the listener which grammar the enunciator is using, enabling the listener to anticipate the configuration of the coming message. Responders organize their echoing responses with the same grammar or choose another to redirect the dialogue.

Each platform has a distinct rhythm of give and take into which the participants may settle as they create a conversation. A switch in platforms, and thus grammars, can disorganize the flow, signal a transition in the dialogue, or initiate play a flowing back and forth among moods of expression. A break in the chain may indicate an attempted power shift or express a loss of attention. With a loss of attention, the coupling is strained and the chaining disrupted. Typically, such breaks induce conflict, requiring conscious reconnecting if the participants are to continue coupling.

Causal chaining operates at a more cognitive level of discourse organization than the metaphoric or rhythmic chaining. It grows from strategic choices as made in developing a decision, resolving a conflict, or planning event inducing a change. Its timeframe is longer, such that we may consciously chose the platforms and shift grammars to forward the purposes of the participants.

Chaining of any type is a prime instrument of strategy. It is quintessential play whether within a single person’s mind or across a group of conversants, whether it is expressed in words or music or bodily contrapose. It’s the awareness of articulation. (“Scrabble” is perfect, though trivial example.) Mostly it is enjoyed; we play with words, improvise music or a dance, and envision futures. Even animals enjoy such engagements: otters set up games and myna birds improvise on another’s song. Chains forecast coming sequences, which allow us to anticipate a joyful future as well as a painful one; chaining enables stress, worry and shame as well as humor and ebullience.

Every engagement is across a spectrum. They begin with atoms and molecules dancing, and octave by octave establish supra-harmonies until they resonate with the [Cycles of the Hindu cosmology.] All communication is harmonic coupling, energized by the encounter with differences, with disharmonies.

Domination and Mutuality

Coupling, which follows from all communication, produces or modifies the meta-system of the coupling parties. Communicating meaning produces constraint—the utterance, “When you say ‘car’ you are speaking of a vehicle with four wheels, ….” expresses a constraint on the utterance ‘car.’ By accepting the constraints an element recognizes the dominance of another element, in accordance with the distribution of power brought to the discourse by the coupled participants.

The constraints are imposed as a function of the power of elements to establish the ‘terms of coupling’ as described in Chapter 6, § The terms represent the distribution and placement of dominance in a coupling. In the pendulum example, the power is a function of the comparative masses of pendulums and of their relations to their environments. A massive pendulum draws less massive elements away from their natures, just as the personality of a dominant person draws people to follow that person’s tempo and line of action.

When the coupled systems have similar natural rhythms their joining produces a strengthened meta-system. When their rhythms are not coordinated the coupling dissipates the energy, leaving an over-all system that has a coherent focus, but less resonant energy than the sum of the energies, albeit diffuse, of the individual elements. Bells tuned to one frequency conserve their mutual energies. A set in which the elements are broadly in harmony displays mutuality. A diffuse set dissipates energy quickly.

Systems display dominance when some when some participants in a communication enter with high levels of energy compared to others. It displays mutuality when the elements operate and generate messages from similar spectra in their neuromuscular sequences or, equivalently, data loops. In abstract systems, which we characterize as signaling at a single frequency as does the classic pendulum, we can describe coupling by the two dimensions of dominance and mutuality. The text book cases of entrainment have elements are operating at frequencies which are close to, either 1:1 as in the case of the pendulums, or an integer ratio such as 3:2 (a musical ‘fifth.’) When the relation is close to an integer ratio coupling will move the elements to operate at exactly that ratio, each adjusting according to their relative strengths.

But in natural systems, messages are complex. The selected message is accompanied by a variety of harmonics and transients. Coupling occurs across a spectrum of sequences (data loops), as described in Chapter 6. The incoming message sets off a cascade of reverberations of varying strength. The breadth and intensity of the response is a function of how closely the incoming message resonates across the receiver’s spectrum of stored sequences, memories, and expectations. That is, the engagement’s effectiveness is a function of both the closeness of matching between the spectra of the sender and receiver and the dominance or weight of the one over the other. These two qualities of the engagement determine the effectiveness of the coupling.

The two modes of coupling also articulate three different forms of power that are identified in Foucault’s relevant definition. He states that “in the most general terms, power designates relations between partners involved in an ensemble of actions that induce others and follow from one another.” In this view, power, and coupling, follow from three properties: the communication of constraints, the capacity of a system to constrain behaviors, and the discipline to assign labor and place in hierarchies.

Reframing the power discussion in terms of spectral coupling allows us to examine the functioning and formation of meta-systems through engagements, without resorting to motivations beyond those that formed the engagement. That is, the forms of organization emerge as a function of grammars used by the participants. Foucault’s three aspects of power characterize the form of meta-systems that evolve from different communicative acts.

Dominance is expressed in the degree that each participant is drawn away from its origins into the relation and of the breadth of the spectrum of coupling that is involved. Dominance by one elements typically pull the others away from their natural resonance—in Maturana terms from their autopoietic organization—and its spectrum of harmonies, thus losing its access to the aspects of the environment that are tuned to the participants’ spectral variety. Dominance denies the subordinate members access to the diverse power they had on entering the relation, though the domination may increase the effectiveness of those capabilities which harmonizes with the dominant members’ impositions. For example, a laborer may be more productive in a mass production line than as a lone artisan.

Mutuality in an engagement leaves the elements to use harmonies close to those which they brings to the engagement, and thus retains access to their peripheral skills and knowledge. The members keep access to the neuro-muscular sequences they have developed in other contexts. Mutuality increases the meta-system’s capacity to deal with the environment beyond that attained by component’s separate capacities or attained by developing dominance. An artisan is more able to respond to variations in the environment when he is free to use his craft skills.

The balance between dominance and mutuality defines the structuration of the meta-system—Foucault’s third property related to hierarchy and role. There is an obvious argument that associates the dominant mode with hierarchical structures and the mutual mode with flat organizations, whether of a social structure or one of biological elements. Dominance and mutuality are social as well as neurological characteristics.

The richness of spectral coupling among a set of systems is a function of the balance of dominance and mutuality in their engagements. It is also characterized by the degree to which the participants in an engagement differ in their characteristic rhythms. These two dimensions—the resonance among the participants and the diversity of power—help us to envision the impact of different communicative relations.

The spectral coupling can be either compatible or obligatory: compatible if the participants’ spectra are similar, and obligatory if the dominating frequencies pull the weaker members off of their natural rhythms. In such coupling, the weaker members lose access to their own spectrum of knowledge because they are forced to couple with a foreign rhythm. Coupling appears in four conditions that produce significantly different social systems:

  • Dominating-obligatory communications including system members with greatly differing strengths destroys the individuality of its members as we find in fascist regimes and doctrinaire religious communities with diverse populations.
  • Dominating-compatible systems take the form of hierarchies of power with willing followers. We find such in radical one-cause political parties.
  • Mutually-obligatory systems depotentiate its members leading to alienation, as in the present consumer society where “keeping up with the Jones” is a mutual but obligatory imposition. It exhibits top-down causation, for the behavior of the whole determines that of the part. Such cultures lose richness for the members think alike, due to the strength of the obligatory messages.
  • Mutually-compatible systems are characterized by the easy acceptance of communication leading to a rich base of trust, understanding, and access to the receptive facilities of other members. The qualities are democratic and fluid, producing a good-willed but unwielding community. It is a condition for developing benign relational conversation, but perhaps not for concerted action.

Putnam [Putnam, 1993 #185] give us a vivid example of two cultures operating these conditions in southern and northern Italy. In the South, the governments are autocratic, business is conducted in an atmosphere of mistrust, laws are made to be broken, and the economy flounders.

The culture is obligatory and dominating, disciplining and alienating, and leaves its citizenry feeling powerless and self-destructive. In northern Italy over the last thousand years, the culture has built on the cooperative behaviors that coalesced from small craft groups, religious fraternities, and local militia to create a society with characteristics I would identify as mutually-compatible, cooperative, democratic, law maintaining, and economically successful. The North revels in a high level of social capital, whereas the south starves for lack of a cooperative social fabric.

An unequal power distribution in itself is not destructive; it is when the differences in the natural spectra of engagement of a culture are diverse Luhmann characterized relations in such a dominating-obligatory culture as penetrating. The dominant element takes over the identity of the weaker elements, denying appreciation of their complexity and responsiveness and leaving them unrecognized except for the disturbed energy they are obligated to provide the meta-system.

The penetrated elements are the drones of autocracy and the milquetoast of a marriage. Entrainment can be destructive to participants driving them beyond their stable ranges. In the extreme, their core biophysical rhythms are so changed that the autopoietic capability is impaired threatening the death of the system. In more cases, the change in system’s rhythms due to the ‘forced oscillation’ disconnects the weaker systems from that portion of its spectrum of memory traces and autopoietic processes so that they are taken over by the dominating system. The forced shift in the oscillation of the main programs of the weaker systems leaves them but appendages to the dominant system(s), out of sorts with their natural rhythms. Penetration not only results in the weakening of some component systems, but also results in a loss of richness in the over-all meta-system.

It loses access to complexity that comes from mutual entrainment with participating systems. Penetration wastes the ‘variety’ that is provided in independent relations while gaining control of encompassed and weakened participating systems. Penetration tends to lose potential complexity in attaining amplification; the spectrum of potential response narrows into the arena which the dominant system has taken over and amplified. Understanding the workings of penetration makes it clear why unambiguous communication is a dangerous instrument for long term relations in a culture.

Luhmann characterizes the mutually-compatible exchanges as interpenetrating They give ‘voice’ to the harmonics of all the members, each trusting and gaining access to the others meanings and thus constraints. With interpenetration, each entity or person retains its essential identity (its organizational identity in autopoietic theory) but typically experiences an ongoing reconfiguration of its own expression of identity in memories, beliefs, and information.

Interpenetration draws the qualities of the distinct organizations together—each participant gives up itself to the other to a degree inversely proportional to its relative strength. Interpenetration also gives the encompassing system access to aspects of the systems that are not integrated into the meta-system. This openness makes available the local knowledge of the participants to respond to and become coupled with perturbations from other sources in the environment.

The richness of these extra system couplings induces more non-harmonics and thus increases the system’s abilities to respond to the environment. A closely working team can get more information from its environment than a set of individuals. Coupled systems that are interpenetrating have a greater sensitivity to the environment, are more open to intelligence from the environment, and are more varied in their response than the sum of the capabilities of which they are composed. As stated in Chapter 6, they are self-organizing.

The essence of interpenetration is in the creation of a symbiotic system strengthening existing sub-systems by enabling additional coupling. A well-established culture would be based on an energetic fabric of interpenetrating simple and complex identities just as are the bodies of embodied living thing and the cultures such as Putnam observed in Northern Italy.

The physics of coupling provides a clear analogy to the issues in social coupling, both to the obvious dominations, but also to the side effects of passivity and servility. The quality of communications and the societies within which they operate are a function of experienced interpenetrations of the participants. Full interpenetration seems to be an idyllic state. However, it is not likely to be stable—if ever achieved. It would decay into an anarchy or obligatory state of conformity.

The northern Italians have not suffered this instability as they exist in relation to other societies and economies. The Northern culture must respond to a competitive and hostile environment beyond its boundaries. Responding to forces that challenge the compatibility of their culture with its environment saves it from falling into internal strife. The optimal society needs both mutually compatible characteristics and engagement with its neighbors who have competing needs.

Epistemic orders

As offered in the opening paragraphs of this chapter, an adequate description of communications requires a paradoxical presentation. An exposition of communicative processes takes divided paths toward distinction and similarity. Communication is articulation; making connected distinctions. In the earlier chapters, I explored the path of distinction that leads to conformity, to grammatical differentiations. In this chapter, I explored the path of convergence toward oneness that is produced by coupling.

In the beginning we know everything and have nothing to say. When we learn to speak, we isolate ourselves, establishing personal identity then striving to join with others. In the search for personal identity, we arrive at commonality. In the search for shared meaning, we create an infinity of constraining differences. We travel divergent paths searching for the oneness we had lost at Babel.

In this book, I develop the processes of forming distinct enunciations designed to couple us with others. The stages of engagement exhibit different forms of coming to meaning, that is, to ‘knowing,’ which I organize according to their epistemic order. An order represents a mode of constructing meaning—modes which increasingly constrain behavior over increasingly grand spheres.

  • The zero order is a condition devoid of meaning; it is a condition equally of knowing nothing and everything. It is knowing ‘what is’ in total innocence and total freedom. Nothing is communicated.
  • The first order conveys information when an organism notices and reports a difference between ‘what was’ and ‘what is.’ Noticing becomes possible when an organism has memory that enables time binding. This knowledge is ‘information’ in the conduit mode introduced by Shannon in 1947. It is a specification of choices among constrained alternatives.
  • The second order constructs meaning through connecting ideas using grammars. It is the basis of dialogue in which participants construct and send messages in response to each other’s messages. Construction tends to create new meanings associated with new constraints on the use of symbols.
  • The third order knowledge derives from coupling with others to bring about a community of meaning. It uses structure in the service of efficient coupling and in reflection on second order knowledge. I associate the processes of relational conversation with the third order to highlight the sense of flow that we identify with languaging. Languaging gives meaning through reflection on the relations generated in engagement. Third order exchanges can be thought of as a cognitive achievement, accepting the other, or as a relation of love as John MacMurray characterizes it. ([MacMurray, #195])

There are indefinitely more orders through which meaning is redefined. They operate through reflective exchanges for knowing that we know that we know, leading ultimately to Indra’s Web where every individual reflects the whole, or equivalently, to Teilhard de Chardin’s Omega Point where the totality of meaning appears indistinguishable from the Zero order, but now knowing everything while distinguishing nothing. Here, complete constraint and complete freedom are identical.

The styles of communications through which we attain experience each epistemic order differ as I hypothesize in Table 8.1.

  • Epistemic Orders







No distinct expectations;
no meaning
Just ‘what is’ so no constraint “Being” None
All is known; nothing is articulated


Differences noted with minimal context ‘What was’
Time binding
Awareness of difference;
“not One”
no self-awareness


Observing Structuring
of differences
Grammatical structuring Dialogue
Interpretable; observer
is aware of self


Reflecting Echoed similarity

in a “Hall of Mirrors”

Coupling Conversation
Approach to local oneness; Aware of self
and other
Communication about


Infinite levels of reflecting Total, which is equivalent to none Harmonic coupling None
Everything is shared

The orders represent different usages, not an evolution series of developing communication abilities. All orders probably become available with the appearance of consciousness. The orders are utilized according to the needs of a society. It is only the degree of structuring and the articulation of coupling that develops with civilization. More vocabulary and technology for exchange are available with higher orders of reflection now than in earlier era, but the complexity of structure, that is, of the grammars, has not changed appreciably. Communication of meaning appears to be limited by physiological factors rather than culture complexity.

Humans are capable of having thoughts and expressions denied by the culture; in forming meaning we are restrained by the ideologies of our culture rather than our physiologies. By implication, we must rediscover our physiological capacity to identify the freedoms we have allowed our cultures to obscure.

That is not to disparage culture, for it is only through its constraints that we gaining meaning. But we lose opportunities for greater understanding by accepting the tools of understanding as sources of truth. However, they must first be the objects of our inquiry, for moving from one order to another in engagements can be difficult for the immediate participants and destabilizing to their society. Of particular concern is the difficulty of maintaining engagements in the third order and beyond, as Bateson pointed out when he first wrote of the idea in 1942 and Berman [Berman, 1981 #194] and I [McWhinney, 1990 #193] have since echoed.

Exploration of the epistemic orders helps us understand different levels of engagement. It also confirms the dilemma of system thinking, which presumes whole-part relations yet must treat every activity as inter-system, as between independent entities. Communication requires the elements to be different; understanding requires the elements to share common definition. Coupling requires similarity, but is only detectable when difference are present.

This paradox is deeply buried in the vocabulary with which we describe systems: entraining, enchaining, articulating, conversation, metaphor, … All carry the joint sense of separating and uniting, of constraining to articulate. Civilization has expanded the space in which to argue about the turtle and the graviton, process and structure, boundary and relation, and the One and Not-one. Our task is not to resolve the paradoxes, but to manage them.


About Will McWhinney

About Entrainment

About Path of Change (In Dutch)

How to Destroy your Company by Building Software

Thursday, September 13th, 2007

I have worked for a long time as a Chief Program Manager and Corporate Architect/Strategist for a very big bank. I was responsible for a cluster of projects with a very big budget.

I managed 120 people in these programs. To manage all the projects a special Program Office was used. It registered and monitored all the data and most important of all, it managed all the Risks.

Later I was part of a smal Strategic Unit of the bank that was responsible for Strategy, Architecture, Alliances and Research. One of our tasks was to do a Risk Analysis of important projects.

One day when I worked at the strategic unit of the bank a huge project was announced. The budget (>500 mio) was very very big. We advised to abandon the whole idea. The Complexity of this project was too big. It would fail for sure. Many years later we proved to be right.

What we adviced was to upgrade the existing infrastructure. Many years later this was the solution that solved the big problem “how to show that not all the money was wasted for nothing“. This example shows a very important and simple rule. Big projects always Fail.

The last ten years when I was a Meta Group Analyst and Consultant I have evaluated many failed projects. All the time I found the same cause. People don’t apply “the lesson that are learned“. Sadly enough we want to “re-invent the wheel” until eternity.

I am still in contact with many highly experienced and talented people in my profession all over the world. All of us have the feeling that the world has turned completely mad.

Big advisory bureaus and important analysts are telling stories that are proven to be wrong for decades. This is not strange. It happens all the time. They have to attract attention, sell the software they have been building and keep the people they employ working.

What is really strange is that people who are working at `the other side`, called Business Believe Them. We did not believe them at that time. We used our experience. What is “going wrong in big projects” is already known for 30 years.

Managers believe packages like SAP will solve every problem. The implementation of a package that is “doing everything” has never been successful. It is a well known disaster. This is also a very important and simple rule.

A Government Agency in the Netherlands is now on a colliding course because of a SAP implementation. The loss is very big (Tax Money). It proves the simple rule.

Managers believe Outsourcing will lower the costs and increase the quality. At this moment the time-to-market in a big bank is more than 3 years, the quality of the software is decreasing and the costs are rising.

The reason is outsourcing. Outsourcing fails when the relationship between the users and the IT-department that is servicing the users is disturbed. When you don’t understand what the other is really doing you are not able to help him. This is also a simple rule everybody will understand.

I will tell you a Worst Case Scenario. The worst case scenario is a combination of all my experiences.

The first step of the scenario is the Selling of the Package. This takes place at the inter-company-network. The inter-company-network consists of executives that are part of many advisory-boards of big companies.

When IBM was in his most powerfull phase it could influence high level executives in Government (even Ministers) and Industry. The executives are trading opportunities. If you buy my packages I will buy your cars. There is nothing wrong with that.

The strange thing is that all of the high-level executives know about the big problems related to packages and outsourcing. They are adviced by low level executives that promise them that this time it will be different.

A new miracle approach is invented that will solve every problem. The current Miracle is called Service Oriented Architectures (SOA).

When the low level executives have reached the top they will be adviced by the same people telling the same stories. The funny thing is that almost nobody remembers that he is hearing the same story he was telling his boss.

The main reason is that the same approaches are given different names and different stories. This is called Marketing.

SAP is a huge software program. It has been build to do `everything`.

To customize this huge software program a software program is developed. A customer has to program this program. This is a very complex activity. The language of the programming program is very special.

Because programming the program is special the specialists are hired from a specialized company. To hire them you have to pay a “special price” (very expensive).

Most of the time the specialists are trained to become a specialist in a few weeks. They learn the trade at the expense of the customer. Hiring young not experienced people is cheap.

Highly experienced people are expensive. Most of them leave the company because they don’t like the culture of “hit and run” anymore. Big companies don’t hire people that are working “on their own“. They believe (for some reason) that big companies are providing quality.

Big companies have to use big companies because of liability. So many projects fail that they need a way of “getting back the money” when “things go wrong“.

When “things go wrong” the problem is so complex that a court is unable to solve the conflict. To “solve the conflict” specialist are hired (mediators). They are also provided by the big companies.

Implementing SAP is big business. The advisors don’t understand anything of the business of their client. This is not needed. The Business People have to tell them “What to do“.

The business people don’t understand the language of the programmers. They are afraid to show they don’t understand the specialists. They never ask questions.

When they ask questions the specialists talk a language they don’t understand. The specialists don’t understand why the customer is not understanding them. The main reason is that they don’t listen at all. They love to talk with the computer.

The most important people called users are never involved in the project. To convince the users communication experts are hired from the specialized companies.

At a certain point in time the managers become very nervous. They feel something is going wrong. They are afraid to admit that. They start to intimidate the people of the big advisory company.

Now another specialist, called an account manager, is used to manage the managers. He is telling a well known fairy tale. The project is almost finished. They need a little bit more time and of course they need more money. The managers agree. The account managers are trained to tell specialized fairy tales.

This starts a new phase. The fairy tale story is coming back all the time and the reaction of the managers is the same. The budget of the project is increasing all the time and the moment of delivery is also moving with the same speed.

At a certain moment in time the manager is replaced or better he leaves the sinking ship just in time. A new manager arrives.

He is not able to stop the project because he is not informed. After some time he knows the terrible truth. The process of telling fairy tales, the increase of budget and the movement of the date of implementation is restored. I was once a witness of a project that staid in this state for almost ten years.

The company is really in trouble when the next phase starts. This phase is `Let’s implement what we have build` because `we have to show we have build something`.

At that moment the users (the victims) are confronted with something they feared for a long time. When they are talking with friends or relatives they hear the same sad story all the time. Because there is no alternative the victims learn to cope with the situation.

When they finally have learned to use the software a new release of the package is created by the vendor and the whole process starts all over again.

Outsourcing is a brilliant trick of the managers. The responsibility for the failing project is moved to an outside vendor. They are now the object of aggression.

The managers wants to manage the Outsourcers. To do this many new managers, Vendor Managers, are created. Bureaucracy is increasing.

What the Vendor Managers don’t see is the different Culture of the Outsourcer. A highly decentralized company starts to work with a highly hierarchical company. This creates confusion.

A comparable problem is the culture of the programmers. So called cheap programmers in India are not accustomed to think for them selves. They just do what they are told to do without questioning anything. The customers expects creative programmers and the programmers expect programmed customers.

The situation is getting worse when the programmers know they are able to earn more money at a different company. They move and disturb the continuity of the project-team.

This is happening in India all the time now. Introducing a new programmer in a project takes a lot of time and disturbs the project. When the amount of changes reaches a certain level the project will always fail. This is also applicable to software-changes.

The real customers don’t talk with the programmers. They talk with the managers that are talking to managers that are talking to managers.

Somewhere in the Chain of Communication all the meaning is lost. The result is something they don’t want, the users don’t want and the customers don’t want.

Last but not least the process took so long that the market has changed. Everything starts all over again.

Do you now understand why there is such a shortage in IT specialist? About 30% of IT-projects is succesfull. This means that 70% of the IT-specialists are working for nothing.

If we add the amount of “succesfull” projects that were delivered too late or the amount of projects were the implementation phase took so long because the software was “not-usable” the percentage is even lower.

I have the strange feeling that about 1% of the projects are really succesfull. These projects are projects were a small amount of programmers (max 15) worked in close cooperation with the users. The project was given a Fixed Budget and a Fixed Time-Frame.

The target was to develop a small “package” that Could be Adapted by the Users Themselves.

My Advice

Get rid of Bureaucracy.

Calculate how many people are really programming in your company and how many people are doing other things. Plot this ratio in history and you will see the “Bureaucracy-index”. This will give you some idea about what you are doing.

Adapt what is working as long as possible.

Keep it Simple.

A team of 15 talented IT-people is capable of doing more than a group of 1000 not-talented IT-People.

Never trust a Hype. Always look what is behind the Marketing Language. If you don’t understand the technological language, ask questions and don’t stop until you understand everything. You are not stupid!

Never believe Everything is Possible with One Package.

Never create software that is able to solve many possible problems. Solve the problems that are known. Nothing more.

Never create a program that needs a program to program the program. This is a trap.

Read About Mapping when you want to know more about a simple way to solve complex problems.

Read Why good programmers have to be Good Listeners when you want to know more about the relation between “meaning” and software.

Have a Look at the Law of Parkinson:  ”A manager wants to multiply subordinates, not rivals“. “Managers make work for each other“.

Have a Look at the Peter Principle : “In a hierarchy every employee tends to rise to his level of incompetence

Have a Look at the Law of Murphy: Anything that works will be used in progressively more challenging applications until it causes a disaster“.

Why Good programmers have to be Good Listeners

Friday, June 29th, 2007

Edsger Wybe Dijkstra (1930-2000) was a Dutch Computer Scientist. He received the 1972 Turing Award for fundamental contributions in the area of programming languages.

One of the famous statements of Dijkstra is “Besides a mathematical inclination, an exceptionally good mastery of one’s native tongue is the most vital asset of a competent programmer“.

Why is this so important?

People communicate externally and internally (!) in their native tongue. If they use another language much of the nuances of the communication is lost. When people of different languages communicate they have to translate the communication to their internal language.

A computer language is also a language. It is a language where every nuance is gone. With the term nuance (I am a Dutch native speaker) I mean something that also could be translated into the word meaning. A computer language is formal and human communication is informal. We communicate much more than we are aware of when we speak.

So Programming is a Transformation of the Human Domain of Meaning to the Machine-Domain of Structure.

A programmer with a mathematical inclination (being analytical) AND an exceptional good mastery of one’s native language is the only one who can built a bridge between the two worlds.

When he (or she, woman are better in this!!!) is doing this he knows he is throwing away a lot of value but it is the consequence of IT. Machines are not humans (People that are Mad act like Machines).

Machines are very good in repetition. Humans don’t like repetition so Machines and Humans are able to create a very useful complementary relationship.

The person that understood this very well was Sjir Nijssen. He developed with many others something called NIAM. NIAM has generated many dialects called ORM, FORM, RIDDLE, FCO-IM, DEMO. The basic idea of all these methods is to analyze human communication in terms of the sentences we speak. It takes out of a sentence the verbs and the nouns (and of course the numbers) and creates a semantic model of the so called Universe of Discourse.

What Nijssen understood was that a computer is able to register FACTS (reality we don’t argue about anymore) and that facts are stored in a database. If we all agree about the facts we can use the facts to start reasoning. Want to know more about  reasoning. Have a look at this website.

To create a program that supports the user a good programmer has to be a good listener and a highly skilled observer. Users are mostly not aware of their Universe of Discourse. They are immersed in their environment (their CONTEXT). Many techniques have been developed to help the observer to make it possible to recreate the context without killing the context (Bahktin). Have a look at User-Centered-Design to find out more about this subject.

Want to read more about Dijkstra read The Lost Construct.

Why Mobile Communication is Generating Stress

Tuesday, June 19th, 2007

Today I searched the Internet and by coincidence (does it exist?) I found a small document about the dangers of Wifi. It is dated the 28th of April 2007. The most interesting part of this document is a poll. 40% of the voters are not interested in the answer if it is dangerous or not.

They don’t mind because they are addicted to mobile communication. People that are addicted to smoking would give the same answer. I don’t mind if I get cancer. I take the risk. Mobile phones are also creating cancer (and other things I come back to that later) but now I am getting very confused.

We are forbidding smoking because of this and we are not forbidding mobile communication.

What is happening?

The answer is simple. Cigarettes are not produced by government owned companies and mobile communication is. Government has invested billions in infrastructure and many companies are totally dependent on mobile communication. Millions of software programs use it. If we would stop mobile communication the country would come to a still stand.

Ok. So it is a strategic issue. We have to take the risk.

Yes but now I am getting more confused.

Cars are also a strategic issue but here we are advising and training people. So we could train users what to do to prevent the greatest risk. We could tell them not to put the telephone in their pocket or not to keep it against your ear or we could forbid mobile telephones for children or we could decide not to put the transmitters on houses where older people are living or …..

What is happening?

There are a few possibilities.

1. The risk is very low. Research is not telling this.

2. The risk is very high. This could be the case. The risk is so high that they want to prevent that everybody gets into panic. I don’t think so. The risk is high in the long term and not in the short term. To state it simple mobile networks create a high level of stress.

3. They don’t understand the risk. I am convinced this is the case. Scientists believe the human body is acting like a machine that is made out of parts. They don’t know what to do with a field. Parts are related to causal and short term thinking. Fields are related to wholeness and we cannot find one cause that explains it all. Stress is a field, a state, an effect. There are many causes and we cannot handle this with our Western Brain.

Now it is time to explain something.

I use material from a document called “The Holographic Universe, by RICHARD ALAN MILLER, BURT WEBB, and DARDEN DICKSON, Experimental College University of Washington.

A few citations:

The formation of a certain type of chemical bond known as the resonance bond (which is most easily seen in the case of the Benzene molecule) leads to a peculiar situation in which certain electrons are freed from a local or particular location in the molecule. These are then free to travel around the entire molecule.

The essential fluidity of life may correspond with the fluidity of the electronic cloud in conjugated molecules. Such systems may best be considered as both the cradle and the main backbone of life.

The biological activity or specificity of action of various molecules is intimately related to their structure or their exact three-dimensional spatial configuration.

A constant magnetic field can, in principle, affect the various processes in biological objects.

Such electromagnetic fields normally serve as conveyors of information, from the environment to the organism, within the organism, and among organisms.

Electromagnetic forces can be used to change three fundamental life processes in mammals. These processes are (1) the stimulation of bone growth (2) the stimulation of partial multi-tissue regenerative growth and (3) the influence on the basic level of nerve activity and function. All these affects appear to be mediated through perturbations in naturally pre-existing bioelectronic systems. The organism’s bioelectronic system also seems to be related to levels of consciousness and to biological cycles.

Research carried out with organisms in fields lower or higher than the normal magnetic field strength of the earth inevitably results in deterioration and death of the organisms involved.

Consciousness may be seen as a frame of electrical charges in motion such as electrons bombarding a television screen; personality is a time series of these scintillating frames of consciousness. Personality becomes a reverberating input-output pattern of self creation seeking information or patterns of energy from the environment as well as from its own memories. The personality never recreates itself but creates only a close approximation which is accepted due to the principle of constancy as being the same.

Human beings are better seen as on-going, dynamic, shifting, changing, field entities (or field patterns).

We feel that many of the problems of society that are current today can be traced to our ignorance of, or refusal to embrace, this larger holographic electrodynamic reality in which we live“.

And last but not least:

Weather systems also have electrical and magnetic correlates. One can see a very positive contact or connection between electromagnetic phenomena associated with weather and the behaviour and health of organisms. A more advanced theory would connect weather changes and changes in the physical environment to behaviour and biological products attributable to organisms. More precisely stated not only does weather in a variety of ways profoundly influence living creatures, but also it is possible that living creatures can influence weather“.

What is happening?

We are creating a highly stressfull situation and it looks like the collective stress is generating stressy weather.

But it is worse.

The Russians and the US (and Chinese?) military are playing with the knowlegde of the Holographic Universe for 35 years. They are playing with electro magnetic fields. The article is written in 1972 and Transcendental warfare, the use of Electro-magnetic fields and Para-Psychology in the battlefield, is about using this knowledge. The people who are doing this research know how it works but they don’t want to reveal this because War is always related to Secrecy.

We are also in a process where the sun is moving closer to the galactic centre. This is creating an exponential growth of electro magnetic radiation. Not only the earth is warming but also the moon and the other planets. On the Website of NASA you can find all the facts.

The movement to the Centre was predicted by The Mayas, The Essenes, The Sufi, The Hopi’s, The Navajo’s and every other Spiritual Leader for a long time ago.

Citation:” Furthermore, this knowledge is not new. It is the main core of the message of the Spiritual Leaders throughout history. It is also discussed, in other terms, by many individuals who characteristically experience psycho energetic phenomena (e.g., psycho kinesis, clairvoyance, telepathy, precognition).

What can we do?

The people that experience “psycho energetic phenomena” know that the Light of Love can save us and The Light will help us if we allow it to help us.

The Spiritual Leaders framed this in a very simple message: Know Yourself and Give Love to the Other.

The message for the Part-thinkers is: Meditate, Relax, Take your Time, Enjoy your Lover, Your Children, Life and Nature.

Turn off your mobile phone.

Use Email.

Create enough time for yourselve and others.

Stop having long useless meetings.

Don’t make too much appointments.

Plan two days of free time.

Plan and act according to your plan.

Take a the risk and be spontaneous.

Do what you promise to do.

Evaluate if all the things you want to accomplish are really needed.

Don’t strive for perfection (the 80/20 rule).

Are we already in a very high state of luxury? Do we need more?

Is it already available somewhere (Copy and Think).

Can we learn from others?

Can we help others? There are many lonely old people that love to have a talk or want to spend some time in Nature. Imagine you are old? What do you want to happen to you? It is a very simple exercise and it is the same message as the Spiritual Leaders are giving only framed in another language.

You can also use the Golden Rule of Ethics of Emmanuel Kant (a well known philosopher) “treat others as you would like to be treated.”

Or to put it in the terms of the Field: Keep in Tune with your Environment.

Do you want to know more about this subject read How to Prevent a World Wide Disaster by Creating a Collective Infrastructure

Do you want to know more about Transcendental Warfare read Be Honest to Yourselve and Others